As Smartphone technology continues to become omnipresent in modern society, local SEO is becoming more important than ever. According to Google, four out of every five searches that take place are aimed at finding local solutions. For this reason, distribution of yellow pages continue to diminish as mobile devices become the premier method of conducting searches.
Now the game becomes about optimizing your online presence and business listings to effectively capture the potential customers in your area. Without certain elements present, your competition will rule the roost for your niche and local market.